Top 3 social media mistakes that you should avoid

November 10, 2016
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When it comes to social media, we know what to do. Most businesses are confident that they are able to manage their own social accounts. Learning your way around Facebook and Twitter will obviously help you start and manage your company’s social pages. But if you want to have a well-established social presence, you will have to make your page look professional. Social Media is a great platform to divert traffic to your website and generate more leads. But, you need to use it very carefully. A careless post or a poor response can destroy your company’s image. If you are a self-taught social media manager for your company, here are a few things that you must not do:

Over-posting

Although there is no standard rule but do not become a spammer or chronic ‘overposter’. Do not post unnecessary links, stock photos, etc. on your page. You may initially get overwhelmed with your new profile page. But, be very careful with what you are posting. Casual careless posts, spamming messages, self-appreciation, unnecessary photographs, etc. could turn off your audience. So, do not post something just for the sake of it. Each post is an opportunity to impress your audience and therefore, it deserves a genuine attention.
Our social media mangers suggest that you should post 2-3 times per week. If you are a big group with lots of interesting things to share, you can post once a day but make sure you are not spamming your audience with unnecessary information otherwise they’re likely to unfollow you.

Failure to respond to your followers

Failure to respond to your followers; whether happy or angry, can spoil your company’s reputation. You must have a dedicated social media marketing team that can handle the queries, comments, reviews, and negative reactions instantly and in a positive way. If you are handling social media on your own, be available regularly and respond to people’s comment as quickly as possible. Prompt and positive reaction will reflect your seriousness towards your business and towards your clients.

Pro tip: Respond to negative comments and reviews and resolve their issues as quickly as possible. Even if a customer complains without any reason, do not get into arguments. Arguing publicly will seriously affect your brand’s reputation as their friends may also chime in on the same post to argue against you. Your interaction should reflect that you love your customers and want to work with each of them.

Be overly promotional

Don’t use social media only to advertise your products and services. No one is willing to read about how great your company is and how dedicated you are. Let your customers talk about you on these lines. Our social media marketers suggest that you should follow the standard 80:20 ration, which means 80% of your content should be information and engaging and 20% content could be promotional. If you engage your audience 80% of the time, they don’t mind reading to your promotional posts 20% of the time. So, don’t just sell, sell and sell. There are tons of other ways to engage your audience and those are definitely going to give you better visibility.
Social media, when used carelessly, can ruin your company’s reputation. Mistakes are bound to happen, so always have a disaster management plan ready. For professional help, please get in touch with us at letsgrow@turnkeymedia.com.au