A lot of mess around
Are you someone who wants to use every bit of the space on your website assuming that it will attract people and give you more conversions? Lots of colourful buttons, crazy effects, and images can actually turn off the visitors. See this and decide if you would like to spend time here. You will actually start hating this website after 5 seconds.
Simple, logical, and mobile-friendly pages are actually magical and can give you a better response than those that are packed with images, text, and lots of buttons that can turn anyone crazy. The white space on the sides is not meant to be stuffed with buttons and images. Leave some blank space or else your readers will feel suffocated. Keep the design simple and engaging and then, people would want to move ahead, instead of hitting the back button.
See the below website that we have created for a mover and packer company. It is simple, stunning, and quite engaging.