The Formula Behind Website Ranking
Honestly, there is no secret formula for search engine success. The only thing that can help you reach to the top is to manage your website exactly the way search engine wants them. Software programs called spiders,Googlebots, bots, robots, etc. are responsible for crawling or moving a website into the search results. These are automated software that go through billions of web pages daily, collecting and cataloguing the information available on them. These software don’t read the content to find out what a specific website is all about. Rather, they just scan the copy to pick up the keywords and they start ranking the website accordingly. This sounds simple but keywords are not the only factor that they look for. Search engine spiders consider about 250 factors, including keywords, metatags, titles, pageranks, external and internal hyperlinks, etc. for ranking the website.
As per our web developers and SEO experts, the below factors are crucial ones and need most of the attention:
Search Engine Optimisation: SEO ensures that your website is visible to search engine spiders. The optimisation process includes a lot of things such as placing keywords in content, adding meta tags, ALT image text, titles, headings, etc. SEO is not a DIY thing. Moreover, it requires continuous efforts. If your website is not ranking well or not ranking at all, you should consult our SEO consultants to find out how they can help you.
Domain Age: New websites will have to struggle for some time to start ranking.Older domains have already been verified by search engines ad have established their authority. So, it is easier for them to rank well as compared to the new competitors. SEO can help them rank better, though.
Keyword Competition:Frequently searched words or phrases are highly competitive. If you are targeting highly competitive keywords, you will have to put a serious effort on SEO. There are tons of other experienced competitors vying to reach the top. The catch here is that you can try using keywords that are not very competitive and once you have established a good ranking, you can move to the highly competitive ones.
Content:Content plays a major role in building your authority and brand. New, plagiarism-free, high-quality, readable, and informative content can help you rank well. When you add fresh content to your website, search engine robots scan your page and index it. The more pages you index, the better will be your ranking. Our web developers suggest that you should watch this video to know more about Search Engine Ranking Process.