Case Study


GapCap is a financial modelling company that assists small businesses in seeking unique and savvy financial options. They have catered to thousands of small and medium size businesses across Australia. They have a structured and organised a financial modelling system that helps them bring premium online solutions with easy access. Their tailored financial solutionsavailable and that sets them apart from many other financial modelling companies.

What they needed

GapCap has received a lot of business through word of mouth publicity. Almost all oftheir happy customers refer them to other businesses that need finance to grow.Within a few years of inception, GapCap has evolved into one of the most preferred financial modelling companies, receiving more than 200 financial requests every week.
With time, they started feeling the need for a website that will help them automate their business process. They wanted a platform where their customers could apply for finance quickly by providing just a few details. Once they have received the form, their team will evaluate the financial needs and will contact the business as quickly as possible.

What we did

The first and the most important thing GapCap needed is to reduce junk requests. Turnkey Media helped them set three simple criteria for choosing the businesses they want to finance. This helped them make their process faster and simpler. We also built a user-friendly WordPress website for them with an online application where customers can apply for financial assistance. To minimise unnecessary requests, emails, and calls, we created an FAQ page on the website and listed all necessary information that a business should know before applying for financing.

What We Achieved


increase in financing


decrease in junk/irrelevant requests