Characteristics of a high quality website
Building just another website and building a quality website that leaves your visitors impressed are two different things. Anyone can build your website; even you can create one. It’s pretty easy and there are tons of YouTube tutorials that you can refer for help. If you want a website only for the sake of having one, anything would work, but if you want a website that will represent your brand, reflect your professional approach, and help you expand your client base, you must get your website built by an expert. Only a skilled professional knows what it takes to make your website worth visiting.
Here are a few qualities that your ‘business-generating’ website must have:
Well designed
Design matters. Everyone appreciates a well-designed website, but the design should not just appeal you. A website’s layout and design affects its search engine performance and therefore, it should appeal the users and search engines equally. Most developers are obsessed with overdesigning. Such websites do more harm to your business than good. This is because such websites could be difficult to use and they may have flash or javascript elements. They could have tons of other errors that may go unnoticed, hidden behind their stunning design. However, search engines can detect those issues and nay not crawl them. This means, your users will not be able to find you.
A decade ago, design used to be the focus but these days, search engine friendliness is what you need to succeed.
User-friendly
No matter how great your website is, if it isn’t easy to use, it is useless, at least for the users. You don’t want your customers to come to your website, admire it for a few seconds, and then get frustrated and leave, Rather, you want them to spend as much time as possible on your website so that they get more and more interested in your business. User-experience plays a major role in determining how your audience reacts to your website. If it has clear and logical navigation, easy-to-understand content, and logically placed information, your visitors will be impressed.
Mobile-friendliness
Mobile browsing has surpassed desktop browsing and if you are yet to optimize your website for the mobile audience, you are already late. Experts had earlier suggested that we should have a separate mobile website but soon search engine giants heavily recommended that businesses should rather optimize their existing websites instead of building separate mobile versions. Responsive website adjust themselves on whichever device they are viewed, be it a laptop, a tablet, a Smartphone, or a desktop. Mobile-friendly websites rank better in search engines and therefore, you have more chances of generating quality leads then your competition.
SEO optimised
Building a user-friendly and mobile friendly website is not enough. You must also make your website search engine friendly, so that they could be found and indexed appropriately. There is no point having a website unless it shows up in searches. Make sure your website is Search Engine Optimised. SEO is the base of online marketing and shouldn’t be ignored. You must not attempt to do it yourself unless you have sound knowledge of optimisation. Search engine guidelines keep changing frequently and only dedicated SEO experts are able to keep a track of those changes. If you follow the old tactics, you will end up doing more harm to your website. Consider SEO as an investment and choose SEO professionals to deliver you a high ROI.
Clearly defined service areas
A high traffic doesn’t indicate your website’s success on search engine unless it gets converted to sales. If the conversions are really low, you must thoroughly analyse and find out if the people visiting your website are your target audience or not. Many a times, websites fail to clearly define their working areas and in turn, they miss attracting the right audience. You must get your website optimized for local searches, i.e. your website should first be visible to people who are looking for your services in your area. In such cases, you will see a high conversation rate. To help search engines rank you for local searches, always have a contact page with complete and correct address and a map on it. Your location should be mentioned in the header and the footer too, so that the visitors can instantly figure out how relevant you are for their needs. You should also create your business page on Google My business and add the publisher markup on your website. This will help you rank geographically.
Easy to contact
Spending minutes on a website for finding the phone number or email address is very frustrating. It could lead to a very high bounce rate. The sole objective of building a website is to generate more sales and if people can’t contact you easily, the objective will be difficult to achieve.
Different people take different approach to contact you. Some may want to give you a call and others would rather prefer an email. Some people may be too busy and may want you to call them. You must therefore, have multiple contact options. Your website must be responsive so that the contact number is ‘touch to call’ enabled. This way, your mobile audience will be able to easily contact you.
A great website will help you build your strong presence in your industry. It will help you create that first impression, which could lead to a life-long relationship with your customers. You must therefore, treat it seriously. Contact our web-designing experts to find out how your ordinary website could be transformed to a ‘business-generating’ website.
