Why blogging is good for your website

August 4, 2016

Blogging seems to be a tedious task, especially for small businesses that hardly find time to keep their website updated and make their morning coffee. Most businesses do not realise that blogging can make them sound like a market leader as the more relevant and unique content you have on your website, the better will be your search engine rankings and the more traffic you will get.

Still not sure why you should invest time into blogging? Here is why Turnkey Media strongly recommends it:

Better Search engine traffic

Blogging is like fishing. The more time you spend blogging, the more customers you will get on your website. When you add a blog to your website, you actually add a new page. The more pages you add, the more they will get indexed and the better will be your organic visibility.

Better connectivity with your brand

Your blog shows the personal side of your business. It provides you a space to talk about your interests, your achievements, your specialty, things that you have done recently, your future projects, and lots more. You can use your blog to write about anything and everything that you believe will interest your audience, help you build up trust, and increase your brand’s visibility.

More content for social media

Have nothing much to share on social media? Then you must start blogging. Finding unique, high-quality content for social media can become a lot easier when you start blogging. Instead of sharing other people’s content, write your own content and share it with your social audience. This way, you will be able to successfully divert traffic to your website.

Better conversion rates

A website with an up-to-date blog gets more conversion than a website with no blog. This is because such websites are able to leave a positive impression on their visitors. They make people realise that they are serious about their website. When you blog regularly, you make our audience realise that your business is alive and that you love to keep yourself up to date. If you don’t have sufficient time and knowledge to manage your blog, you can hire the blogging experts at Turnkey Media.

Helps establish authority

If you are constantly creating content for your website, you will soon be perceived as an industry leader. Establishing an authority within your industry may not sound like a worthy investment but it is a very powerful too. It will help you with your sales. You may not be able to guess the benefits of blogging instantly but it will give you long-term results.

Thankfully, blogging is fun. You can write a blog on anything and everything that you believe will interest your audience. It can be about your Christmas party, your special achievements, a recent project, your staff profiles, tips and tricks, how-to guides, and lots more. If you are looking to star your own blog and need help, contact Turnkey Media for help.