Content marketing is all about producing interesting, meaningful content that will draw people towards your website and leave them impressed. Create content that will make you perceived as an industry leader. Blogging about how great of an employer you are won’t make sense to your readers. You need to provide them information that they are looking for.
A simple search can give you tons of results and most of it would have repetitive content. Almost all websites have the same information, packaged in a different way. Readers however, have grown smart. They can quickly identify which of them is worth reading. So, if you think it’s hard to beat your competitors, you may be wrong. Creating impactful content can help you create the perfect platform that you need to spread the message out. Ignore repackaging and start inventing.
Website conversion rates are nearly 6x higher for content marketing adopters vs. non-adopters.
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